East by South East

by Foldthe.World, Steamroom , Eastern Margins and 1314familystyle

Foldthe.world is a curated insider’s map combined with a collectable art poster, helping users shorten the distance between places and moments.

Launched during South by Southwest (SXSW) East London, we celebrate tech, music, film, fashion, and visual arts at Boxpark Shoreditch.

The Eastend Chinatown and AsiaTour is a Treasure Hunt route following Mini Tony of The Steamroom.

• Highlighting 8 creative Chinese-owned businesses in East London.

• A Mini Tony is hidden at each business, visitors must go to each location and take a selfie with Mini Tony

• Tag @foldthe.world and @thesteamroomeast and post on Instagram.

• Each mini Tony holds a letter, and using the 8 letters you must guess the word correctly to reveal a secret password.

• The first 100 people to complete the quest can head to Steamroom East @BoxparkShoreditch meet Fran and win a signed print, created exclusively for the Eastend Chinatown.

You are then also invited to the East by South East launch party on Thursday 5th June, featuring Eastern Margins, 1314Family Style and more….